Industries Served

Jennie has led teams across multiple industries. She has direct, in-house experience in financial services, agency marketing, nonprofit, and software development.

Additionally, she has served as a fractional leader for clients in these industries:

  • Information Technology & Cybersecurity

  • Compliance Consulting

  • Insurance

  • Managed Service Provider

  • Investment Consulting

  • Housing Development

  • Landscaping

  • Fitness

  • Event Management

  • Retail

Industries We Specialize In

Financial Services

We specialize in delivering comprehensive business consulting services tailored to meet the unique needs of financial services firms. With nearly two decades working at a prominent institutional investment advisory firm, we understand the industry's intricacies, challenges, and opportunities.

We help finance companies:

  • Expand client base, market share, and overall business growth through strategic initiatives

  • Build a strong brand reputation and positive perception

  • Embrace technological advancements and innovative solutions

  • Attract and retain skilled professionals to deliver top-notch services to clients

  • Establish a positive and engaged internal culture built on goal alignment, transparency, and empowering staff

  • Create productive and harmonious teams that work effectively with one another and leverage team member talents

  • Educate clients about products, services, and the market to help them make informed decisions

  • Ensure strict adherence to legal, privacy, and regulatory requirements

Whether you are a large-scale investment advisory firm, a boutique wealth manager, or a niche money manager, we have the expertise and resources to help you navigate the ever-changing market dynamics and achieve sustainable growth.

Insurance Firms

We understand the ecosystem within the insurance industry, having firsthand experience with the operational hurdles that arise from disconnected data, stringent regulations, complex hierarchy, and slow-paced digital progress.

Our familiarity with these challenges empowers us to provide targeted solutions that address each aspect, ensuring your business remains resilient and adaptive.

We help insurance companies:

  • Generate qualified leads via sales and marketing campaigns - both digital and direct mail

  • Create compelling branding that demonstrates your unique value proposition

  • Attract and retain top talent, leading to increased profit margins

  • Provide agents and brokers with professional marketing materials and resources to engage clients

  • Find solutions to issues related to outdated and disconnected legacy systems

  • Educate clients about products, services, and the market to help them make informed decisions

  • Creating a high-performing culture that is mutually beneficial for leaders and staff

We offer strategic and tactical support to carriers, IMOs, BGAs, and insurance agents that seek to stand out of this competitive landscape and demand a proven return on their investment.


Professional Services

While each company maintains its distinct characteristics, those operating in the B2B environment often find common ground in their goals, challenges, and opportunities.

We have experience helping consulting firms, IT service providers, managed service providers, and other professional services companies:

  • Improve brand awareness and reputation

  • Generate quality leads

  • Deliver exceptional "white glove" services by improving operations

  • Engage with clients to improve retention

  • Build a unique and productive culture

Let us help you in deliver value to your clients, attract top talent, and operate efficiently.


With nearly two decades of serving nonprofits, we know that although each organization is unique in its mission and approach, many share similar aspirations and obstacles in crucial areas like marketing, human resources, communications, and change management.

JL Consulting is dedicated to empowering nonprofit organizations to:

  • Elevate your organization's brand visibility and connect with the right audience

  • Develop and implement effective marketing campaigns tailored to your mission

  • Attract and retain passionate, skilled team members

  • Foster an inclusive and dynamic workplace culture that aligns with your values

  • Craft compelling narratives that resonate with your supporters and stakeholders

  • Implement efficient communication tools and practices to streamline your outreach

  • Manage organizational changes smoothly with minimal disruption

  • Adapt to evolving landscapes in the nonprofit sector with strategic planning and execution.

Our approach at JL Consulting is to blend our expertise with your unique needs, ensuring that you not only deliver exceptional value to your beneficiaries but also attract the right talent and operate with maximum efficiency.

Nonprofit Organizations